Have you registered for my Virtual Book Release Party? You can do that here.

Ever since I was a teenager and first really woke up to the joys of strolling through a museum, I can remember getting frustrated at artists who label their work uninspired titles like “Bowl of Fruit #3.”

Whether painting, poem, or book — I always crave a name that means something. A name that stokes my appreciation of the art itself.

In my extremely limited experience here (this being my first book) it would seem that choosing a title for your book is not much different than choosing a name for your baby — with one difference.

When you choose a name for your child — it is for both of you. On the one hand you need to enjoy it, need to be able to imagine saying it over and over again, and introducing others to the name. At the same time the name isn’t really for you. In fact it is for a life which (hopefully) will long out live you. It is a gift forward.

When choosing a name for a book (especially one in the genre of personal growth) you aren’t so much naming it, as writing a tiny letter to your ideal reader. It is a wave, a wink and a nod. An acknowledgment that you see her and her struggle. That you have been there and have stories and guidance to share.

Remember when my book was in sticky note form? It has come a long way from this picture a couple of years ago but the core themes and tools remain the same: refashioning our relationship to work (and ourselves) so we can stop the habit of “comparing and despairing,” using the Enneagram (an ancient personality map) to find freedom from habitual ways of reacting, compassion, meditation, and there in the middle at the bottom: Go Slow.

I wrote this book for the woman who is in a particular kind of pain: she wants to slow down but doesn’t know how.

Every year in January she thinks “I have got to slow down…” but then it doesn’t stick.

For the past couple of years I have been calling the book informally “An Over-Achiever’s Recovery Guide.”

Put them together and you have

The Flourish Formula: An Overachiever’s Guide to Slowing Down and Accomplishing More

And why Flourish Formula? I thought for a long time on what is the opposite of overachieving. If overachieving is giving to get, being dependent on exhausting habits of pleasing others or pushing, striving and proving in life — what do we hope for instead?

A life where we feel incredibly alive.
Not just OK. Not numb or sleepwalking.
Not empty.
But throbbing with growth. And filled up with nutrients.

I hope “Flourish” captures all that. Plus it let me play with all kinds of luscious tropical greenery as part of the new logo and website, which is coming so soon!

And “Formula” — those are the eight steps I guide the reader through in the book. The tools and strategies for creating an inner scaffolding for receiving your next level in life.

And why accomplishing more? Because ironically when we slow down we actually get more done. By getting lazer clear on what we are here to do — thank God we don’t actually have to do everything.

And that feeling of waking up each day knowing what is yours to do, and what isn’t?


I can’t wait to share the full cover with you which we are still fine tuning.

But for now… I want to make sure to invite you to my upcoming Virtual Book Launch Party on Friday October 27 at 12PM CST/ 1PM EST/ 10AM PST.

The Kindle version of the book drops on Amazon that day and will be free to download and I need everyone’s help to download the book during that exact 12-1PM CST time period (which helps put The Flourish Formula “on the map” so Amazon will promote it to other readers who they think will enjoy it.)

Plus the virtual party will be fun: I’ll host a live Q & A, do a reading from the book, and more! You can register (and automatically add it to your calendar) here.



PS I created a brand new Author Facebook page to go with the launch of this book! I’ll be sharing lots more behind the scenes details via Facebook so I hope you check it out and “like” it today!

Would you like another sneak peek into The Flourish Kit — a curated selection of resources for readers of The Flourish Formula? I made a fresh how-to video on Tapping or Acupressure, to go with Chapter “U” or “Understand the Language of Your Body.” You can preview it here or by clicking on the photo below.
xoxo Courtney



Courtney Pinkerton is a certified life coach and the author of the Amazon bestseller, The Flourish Formula: An Overachiever's Guide to Slowing Down & Accomplishing More.

Courtney is an inner life coach and Enneagram mentor. She helps conscious women (and a few amazing men!) to pursue their most salient creative, professional and quality-of-life dreams and to discover more pleasure in their everyday.

She has dual master’s degrees from Harvard Divinity School and Harvard Kennedy School, is a certified Wayfinder life coach and has been studying the Enneagram with master teachers for over a decade. After selling their house and all their belongings and spending a year in Nicaragua tutored by their neighbors in the art of slowing down and living more, Courtney and her husband and their three children now make their home in a co-housing community in Asheville, North Carolina.


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